CTO Connection Podcast

Short Byte: Mark Birch - Selling as a CTO

April 21, 2022 Mark Birch
CTO Connection Podcast
Short Byte: Mark Birch - Selling as a CTO
Show Notes

While we often think of ourselves as technologists, CTOs and engineering leaders are also in the business of sales. Whether it’s internal stakeholder alignment or selling a startup vision to a technical buyer, the ability to relate to and connect with customers and stakeholders can be a superpower as a CTO. 

Learn how Mark first got his sales mojo as a technologist when all the sales people in his office quit, and the impact that a customer engaged engineering leader can have by shortening the product feedback cycle, and getting product feedback directly from customers.

Resources


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